Owner, Michelle Gurner, is a self proclaimed shopaholic with a passion for all things cute. After living in Hoboken, NJ for over three years it was clear that there was a need to bring the ever growing infant population some much needed hip threads at affordable prices. So with the never ending support of her fabulous and understanding husband Jeff, she quit her job and started to work on making this idea a reality. 9 months later (coincidentally!) Itty Bitties was born.

Itty Bitties offers hip, modern, trendy and eclectic, apparel and accessories. Our products show the world that your baby has serious style. We believe that babies should be dressed like people. If you wouldn’t wear it, we probably don’t sell it. We were tired of seeing cute duckies, bears, and sailboats on baby clothes. And so, in September of 2007, we opened the doors of Itty Bitties, a boutique that encompasses all things baby with an adult style.

We make every effort to keep prices low and affordable. All of our lines are American brands. We offer organics for the environmentally conscious and are happy to feature many, many small local artists in our store. We are an ever growing boutique and are always on the lookout for the newest in baby apparel and gear.

Anyway, we hope you'll come in and check us out!

We created a super fun environment where you'll want to hang out as much as shop, and we know you'll find really great clothes for your little ones at a really reasonable price.